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Business

DMP deliver on demand with new investment

Yorkshire direct mail business DMP has invested £350,000 in new technology, namely two black and white and one colour Xerox X1000 digital laser printers.

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Tony and Vanessa Kemp of DMP

The newly installed machinery will boost productivity in DMP’s direct mail platform Hello Market, and allow the firm to meeting increasing demand for a flexible and personalised direct marketing service.

Managing director of DMP Tony Kemp says: "Now we can offer spot varnish and security markings, as well as full colour variable data printing, strengthening our already market-leading Hello Market software, (patents pending)."

Hello Market uses vast data files because every single direct mail piece is unique, including personalised names, addresses, text and tailored images that change in flight



"Hello Market uses vast data files because every single direct mail piece is unique, including personalised names, addresses, text and tailored images that change in flight. We have the processing and print capability to complete all these jobs on site."

On top of this, the recent investment means DMP has been able to move older machinery to the separate Disaster Recovery (DR) site, which houses back up servers, colour digital printers, and assorted finishing equipment.

Tony comments on the DR site: "We couldn't find a suitable partner to take up our demanding data and digital print loads were we to ever lose our main site through fire, for example. The solution was to invest in our own full DR site."

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