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TJ International announces major rebrand

Cornwall-based printing business TJ International has rebranded as TJ Books as part of its ongoing growth plans, which also includes a multi-million pound investment strategy.

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TJ Books is based just outside Padstow in Cornwall

The company, located just outside Padstow on the north Cornish coast and seen as one of the largest independent manufacturers of quality books in the UK, will spend more than £1.5m on improving its service offering.

TJ Books, which produces an average of 1,000 titles each month, will take on the latest iX30200 HD inkjet press from Canon, to complement two of its existing continuous fed inkjet presses.

These presses flow into a fully automated finishing line, which the company says provides a completed book within hours, while five-colour toner and cover embellishments for short-run lengths have also been added.

In addition, TJ Books will introduce a new management information system at the end of the year, with the aim of streamlining the front end of the business, and giving customers greater visibility and live information about their orders.

These past two years have been an important time to ensure we have laid key infrastructure to support the strategy

Andy Watts, managing director of TJ Books, says: “These past two years have been an important time to ensure we have laid key infrastructure to support the strategy.

“Our decision to buy this business and then re-launch as TJ Books, was borne from a desire to offer an innovative and refreshing approach to the market. Our new brand represents the company that we are today and what we are experts at – books.

“Our new fresh, dynamic and modern website not only showcases what we do here in Cornwall, it also portrays our unique personality within the trade and the personality of the people in our eclectic team here at TJ Books.”

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