Healeys hails Ricoh EDGE impact
Printing and marketing provider Healeys Print Group has opened up about its decision to enrol in Ricoh’s new EDGE business development programme, revealing the move has helped it create new partnerships.
Print Monthly Consultant Editor
Wednesday, 05 Jan 2022 11:04 GMT
Healeys joined Ricoh’s EDGE business development in March 2021
Healeys joined the initiative in March 2021, which led to the company collaborating on the follow-up campaign to the 2021 Fedrigoni 365 calendar.
This, Healeys says, has created further marketing opportunities with the hundreds of design agencies that took part in the project.
Such was the impact of its integration within the scheme, Healeys recently renewed its investment in Ricoh through the addition of gold and silver toners to its Ricoh Pro C7200x engine.
Philip Dodd, managing director of Healeys, says: “I believe that one of the dangers for a business is getting comfortable; doing the same thing for so long in a certain way that you believe it is correct, particularly if you’re getting some decent results that way.
“For me, whenever you get to that point, your business growth will suffer. You are not being challenged, you are believing ‘your own stuff’. We all like some degree of comfort but I don’t in business.”
“I see great value in partnerships with suppliers. We look for companies that support us, that we can talk to and that listen well. Ricoh has always looked after us very well and we have a very strong, collaborative relationship.
“It has become more than a company that supplies us with a digital press; it reaches deeper into who and what we are.”
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