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Digital

Infigo, Xeretec to link up at The Print Show

Following a successful collaboration at The Print Show 2016, Infigo Software and Xeretec, the UK’s largest distributor of Xerox printing kit, will again join forces at this year’s edition of the event and undertake live demonstrations of technology.

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Infigo Software and Xeretec will carry out demonstrations on stand H03a at The Print Show this year

The main focus for the two companies will be how print and packaging suppliers need to focus on automation, personalisation and a slick online user experience in order to engage the savvy and digital generation, while avoiding the pitfalls of commoditisation. 

Infigo’s Catfish e-commerce platform will provide the portal and integration to print personalised products live for visitors to see, with the aim of showing how together with Xeretec’s various Xerox hardware, can enable brands to deliver high consumer engagement in print and packaging.

Douglas Gibson, managing director of Infigo Software comments: “Since our launch in 2010, we’ve seen an amazing rate of change in consumer behaviour that is driving demand for solutions like ours more than we could ever have anticipated. 

“We’re surrounded by news of how the Uber, Amazon and AirBnB effect has raised customer expectations for self-service, 24/7, highly personalised experiences in almost every sector. And brands and suppliers are realising that they need to act fast to deliver the best user experience to avoid losing customer loyalty.

In order to differentiate our proposition, we’ve focused on developing value-added partnerships, integrations and product enhancements with customer experience at the heart

“In order to differentiate our proposition, we’ve focused on developing value-added partnerships, integrations and product enhancements with customer experience at the heart. 

“We can be flexible and dynamic because we own and write the code to our solution and so can flex to meet individual client needs—which we believe is essential for today’s dynamic customers.”

Steve Andrew, region manager at Xeretec, adds: “At Xeretec, we believe it’s more about the overall solution. 

“We know that one piece of technology isn’t going to make the difference but rather it’s the bringing together of the different technologies and solutions, working together in synergy which delivers the best return on investment. 

“This is what we’ll be showcasing at The Print Show and this is why it’s worth spending time with us and our partners.”

If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

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