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Environment

HP makes bold environmental commitment

HP has announced a bold commitment to the environment through the development of water-based print solutions.

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HP is developing water-based print solutions

The company has revealed it will invest $200m (£155m) in innovation to power both digital and sustainable print, targeting the corrugated packaging and textiles sectors.

According to World Resources Institute, around 20% of industrial water pollution comes from garment manufacturing. 

HP will use the investment over five or more years to develop sustainable solutions to traditional textile coloration methods.

Santi Morea, general manager and global head of graphics solutions at HP, comments: “Investing in water-based solutions that meet market needs and the increasing sustainability requirements of graphics customers is expected to propel business growth for HP.

“We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler and more sustainable water-based printing technologies that meet the quality, performance and economics needed by these markets.”

We will be dedicating resources toward continued innovation and industry disruption to accelerate safer, simpler and more sustainable water-based printing technologies

HP has already addressed the need for sensitive applications in the food packaging market through its ‘true’ water-based inks for corrugated packaging. 

The company has also provided solutions for the sign and display industries through its water-based Latex Inks which provide a durable and safer alternative to existing inks used in signage and displays.

This next stage of innovation is predicted to “enable the next major generation of ink, printhead and press technology”.

This continued investment in sustainable solutions means that packaging and textile manufacturers can continue to meet evolving health and safety demands, as well as address growing environmental concerns.

Ruediger Lindner, general manager of packaging firm, DS Smith, adds: “HP’s continuing investment in advancing water-based ink technology gives DS Smith confidence that we will meet the health and safety demands of our customers, along with our own high standards for the work environment of our employees.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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