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Industry

The Print Show helps break Birmingham hotel record

Last year’s inaugural edition of The Print Show has been sounded out alongside concerts by boyband One Direction and a number other events for helping the city of Birmingham achieve record hotel occupancy figures for October

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The Print Show 2015 attracted more than 5,300 visitors from across the print industry

The Print Show 2015, which ran at the NEC in Birmingham from October 13th to 15th, attracted more than 5,300 visitors, with a significant proportion opting to stay the night at a hotel in order to return to the show the following day.

According to travel research company ST Global, this helped contribute to an 81 percent record hotel occupancy rate for the city in October, which represents a record figure for the month, as well as an increase of two percent on 2014 and seven percent on October 2013.

Revenue-per-available-room also increased for the 17th consecutive year, with this figure up to £53, while the average room rate came in at £66.

Aside from The Print Show, other events cited for contributing to this increase include three One Direction concerts at the Barclaycard Arena, the Birmingham Comedy Festival and the Birmingham Literature Festival.

Birmingham’s growing reputation as a leisure and business destination is driving confidence in the city’s hotel sector

“These are exciting times for Birmingham, with more tourists than ever visiting the city and a number of significant investment projects coming to fruition,” John Clancy, Leader of Birmingham City Council, told MeetBirmingham.com. 

“Room revenue in the city has shown a consistent rise in recent years, proving that our accommodation sector is in good health.”

Gordon Tyler, general manager of Birmingham Marriott Hotel, added: “We have enjoyed an increased level of enquiries at the Marriott in recent months, particularly from groups and short-stay customers, helping to boost our average occupancy rate.

“Birmingham’s growing reputation as a leisure and business destination is driving confidence in the city’s hotel sector.”

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