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Industry

Print Show more 'relevant' than Drupa says Smith

Organisers have revealed that floor space at The Print Show 2016 is filling up fast, and as the show approaches, a surprising number of exhibitors have said its focus is better suited to the majority of UK-based suppliers than massive international events like Drupa.

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Visitors will see both new and returning exhibitors at The Print Show this year

Speaking about the decision to sign up, Rolf Smith, marketing manager and a partner at Ashgrove, said the printing materials supplier recognises The Print Show as its main marketing platform of the year, having experienced plenty of success in 2015: “We are confident that the 2016 Print Show will be no different; we know that this is a Drupa year, but Drupa is just so huge. In reality we believe this smaller UK-focused show is more relevant and valid for us, and for UK-based small-medium sized digital printers/printrooms which are our key target customers.

“The 2015 Print Show was very successful for us, exceeding expectations,” Smith added, before saying: “In addition to meeting plenty of existing clients, we picked up a great deal of good leads, many of which have since become valuable customers."

We know that this is a Drupa year, but Drupa is just so huge. In reality we believe this smaller UK-focused show is more relevant and valid for us

Regarded by many as the key print-focused event in the UK, The Print Show this year is aiming to build on the success of the inaugural event in 2015 by not only adding new exhibitors to the floorplan and securing the return of major brands, but also establishing a content programme that will appear to all visitors. 

As part of this ongoing expansion plan, organisers gave confirmed the signature of four exhibitors in Ashgrove Trading, Newtown Tapes, Tharstern MIS and Where the Trade Buys. While Ashgrove and Newtown will be returning exhibitors, both Tharstern MIS and Where the Trade Buys will be in attendance for the first time, all as keen as the other to take advantage of heavy interest in the show.

Also returning this year is Newtown Tapes, whose head of machine sales and marketing, Jacob Underwood, said is aiming to better the success it experienced last year.

Underwood said: “We made a somewhat last minute decision to exhibit at The Print Show 2015, with it being a brand new show in the market we were a little apprehensive at first. However, it turned out to be a great success and lead to us supplying seven tape application machines into the UK market, all to companies we had never previously worked with in the past.  

“We had a target to supply a minimum of three machines, so we beat that by over 133 percent. We’re still in active talks with many companies we met in 2015 so the event has been the gift that keeps on giving in many aspects.

It turned out to be a great success and lead to us supplying seven tape application machines into the UK market

“We are very excited for The Print Show 2016 and it has proven that the smaller and medium-sized shows actually have a higher quality of visitors compared to some of the larger shows.”

Amanda Newman, marketing manager at Tharstern, is equally as upbeat about the show this year, stating that the managing information system (MIS) provider is keen to speak to as many visitors as possible.

Newman said: “As first time exhibitors of The Print Show, we’ll be looking to catch up with our UK customers and make new connections too. We think it’s important to support UK events and the printing industry in general and we’re looking forward to doing both these things at The Print Show 2016. 
 
“We’ll be showcasing our one and only product—Tharstern MIS—which we’ve continued to develop into the market leading solution it is today. We’ll be demonstrating new functionality for labels and packaging companies and revealing some real game changers too—our Advanced Imposition tool, Business Intelligence module and Courier Integrations are going to excite a lot of people and we can’t think of a better place to do it.”

We researched trade show opportunities and found that The Print Show drew in almost 6,000 UK print industry experts in its first year

Also new to the show this year is Where the Trade Buys, which is operated by leading print company Precision Printing. Martyn Young, managing director, said The Print Show will allow the company to access its core target audience. 

Young added: “We researched trade show opportunities and found that The Print Show drew in almost 6,000 UK print industry experts in its first year. With many of these being print buyers this was an audience Where The Trade Buys were keen to get in front of.

“The primary hope for this year’s event is to show case some of our unique products to the UK print industry. This rare opportunity allows us to engage with new prospects, inspiring them with ideas to upsell to their own customers. 

“Where The Trade Buys is the perfect one-stop-shop for anyone, whether you are in the industry or not. We offer both unusual and everyday products, fast turnaround times and most importantly pricing you just can’t say no to. We would like to use this platform to demonstrate that you can have access to the best print technology in the country at your fingertips, twenty four hours a day, seven days a week.”
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