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Advantage Celloglas with new-look Mirri

In an effort to gain an edge over competitors in the market, Celloglas used last month’s Retail Design Expo to re-introduce its Mirri brand to the market and showcase how its flexibility can help designers, printers, and brand owners with various types of work.

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Celloglass invited fashion and textile designer Jule Waibel to produce pieces using Mirri products

The new corporate identity now shows Mirri as a brand of many faces, with a key focus on its predominant use in the luxury retail market.

The Celloglas booth at the event reflected this theme by displaying more than 30 different substrates that various Mirri finishes have been used on, to highlight its versatility and demonstrate the metallic finishes that can be applied to most POS substrates.

We are looking forward to inspiring people about the varied uses of Mirri

Substrates showcased at the event included micron boxboard, foam PCV, MDF, Foam-X, E Flute corrugated, dispa and polycarbonate, with Mirri products such as Mirri Brushed Aluminium, Mirri H Copper, Mirri Silk Green, Mirri Stardust, Mirri Blanco Shimmer, and Mirri Eco AG used to decorate the materials.

Mark Askham, business development manager for Mirri, says: “We are looking forward to inspiring people about the varied uses of Mirri, and illustrating that Mirri is much more than ‘a silver paper’—which is what we hear so often as historically this is how the majority of clients have used it.

“We know it increases shelf appeal and provides powerful POS as we already work with leading high street shores and FMCG and luxury brands to help them achieve this.”

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