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Industry

HP all set for new Latex launch

HP is a brand synonymous not only with members of the global print industry, but with consumers all around the world.

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HP says its new HP Latex 115 Print and Cut solution is the “most economical entry point” into sign and display print

The company is active in a number of major technology sectors, but it is perhaps best known for its IT and print solutions and more so for the major role it has played in the evolution of digital print technology in recent years.

HP regular states its commitment to development and will demonstrate this at The Print Show this year by launching a brand new printer. The HP Latex 115 HP Print and Cut solution will be on display, allowing members of the UK market to get up close and personal with the latest that HP has to offer.

We’re excited to interact with customers to talk to them about their businesses and how we can work together on their future plans. The Print Show gives us a great opportunity to do this

“The new HP Latex 115 Print and Cut printer offers the most economical entry point into sign and display printing services using high-quality, water-based HP Latex technology,” explains Anne Sharp, large-format marketing manager for the UK and Ireland at HP.

Visitors will also be able to view the HP Latex 335, the HP Latex 1500, the HP PageWide XL 5000 printer and the HP DesignJet Z6800 at The Print Show, as the manufacturer attempts to showcase its ability to support print companies in various projects.

Sharp adds: “HP will also have some great offers for end-users with cash-back on selected printers of up to £8,000. We’re excited to interact with customers to talk to them about their businesses and how we can work together on their future plans. The Print Show gives us a great opportunity to do this.”



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