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Industry

Painting a picture of youth in Britain

In what could be one of the largest crowd-sourced photo exhibitions in the UK, Fujifilm is appealing to the youth of the UK to submit their photographs of British life.

Article picture

(L-R) Ladram Bay and Dartmoor Pony by Scott Stevens and Ladram Bay by Christian Delve

The imaging specialist has been running public photo exhibitions since 2006, but My Life is the first time it has brought the events to the UK.

Fujifilm is asking for young people to share their photo, tell their story and show the world what life in the UK is like for a person under the age of 25.

Entry to be included in the exhibition is free, and applicants are asked to select one of the six submission categories that best suits the image, from My Everyday, My Fun, My Tribe, My Surrounding, My Truths or My Adventures.

Christian Delve – Treliske Hospital

Whether an entry is successful or not, Fujifilm will send each applicant a print of the image.

Karina Thomsen, head of marketing - photo imaging at Fujifilm UK, comments: “We are excited to see what the UK looks like through the lens of the UK’s younger generation, and really showing the value of photography being printed out and shared away from social media.

“2019 is a huge year of change in the UK and we feel that this exhibition allows us not to only showcase the country’s youth culture and identify, but also the chance to understand the emotional, creative and cultural impact these events are having on our younger generations.”

Fujifilm has partnered with charity The Mix, which works to provide information and emotional support to those under the age of 25, so that for every photo chosen to feature in the exhibition, Fujifilm will donate £2.50 to its causes.

I can't wait to see all the images representing young people's lives printed for the exhibition. I'm sure it will be truly impactful

Zoe Bailie, director of brand and development at The Mix, adds: "At The Mix, young people tell us that they want to be seen and heard. They have had it with negative stereotypes and people judging their world and lifestyles.

“By partnering with Fujifilm on this ambitious project we are giving thousands of people the opportunity to show us through photography what it's really like to be young today - the good and bad, the ups and downs. I can't wait to see all the images representing young people's lives printed for the exhibition. I'm sure it will be truly impactful."

My Life will run from October 24th to 27th at London’s Truman Brewery.

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