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Industry

Marie Claire pulls the plug on print

TI Media, which publishes a number of titles including Women’s Weekly and Ideal Home, has announced that Marie Claire UK will cease its print editions.

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The November edition will be the last in print

Marie Claire UK was first launched 31 years ago in 1988 in print, with a website launched in 2006.

In February 2018, its cover price rose from £3.99 to £4.20, but the increase did not compensate for decreasing sales and advertising revenue. TI Media suffered a slump in print display advertising, down 25% in 2018 and 30% in 2019. 

The brand is now set to pursue a “digital-first future” to serve its audience under a license agreement with Groupe Marie Claire, which publishes the magazine in France where it was first founded.

Jean de Boisdeffre, executive director of Marie Claire International, comments: “We are thrilled to work with TI Media on this very important evolution of the Marie Claire brand.

"After more than 30 years of achievement in the UK, this new digital-first approach provides the launch pad for even more success in the coming decades.”

After more than 30 years of achievement in the UK, this new digital-first approach provides the launch pad for even more success in the coming decades

Whilst print revenues have declined for Marie Claire UK, the publication’s website gains two million monthly online users, with a social media offering “enjoyed by millions each month”.

TI Media has diversified the Marie Claire brand with the launch of The Marie Claire Edit, an online fashion aggregator platform which allows users to search more than 6,000 fashion brands, and through its retail beauty platform Fabled by Marie Claire, which was recently acquired by British fashion retailer, Next.

Marcus Rich, TI Media chief executive officer, says: “For more than three decades, Marie Claire UK has led the conversation on the issues that really matter to women – from campaigning for women’s empowerment to climate change – while providing a premium fashion & beauty positioning that reflects their everyday lives.

“With full focus on our digital platforms, we will be future-proofing our ability to report on these vital and engaging subjects, alongside our top ranking fashion and beauty offering and media-first brand extensions, The Edit and Fabled by Marie Claire.”

“The success of Marie Claire Edit and Fabled by Marie Claire are good examples of how, at TI Media, we can extend our unrivalled content and expertise into the digital space. There is enormous potential for us to drive our ongoing transformation through growing our digital business quickly and it will continue to be a key focus for us.”

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