Opticians Specsavers has brought back its famous ‘Should Have Gone to Specsavers campaign’ throughout the months of March and April.

The witty billboards and posters have given delight to passers-by and the out-of-home (OOH) industry as they have explored creative ways to mix up the OOH format.

Talon oversaw a number of the OOH campaigns which ran in sites throughout London and Leeds up until March 27th and featured fun ‘mistakes’ such as sideways posters, and imperfect installs.

The installations were given names such as ‘Billboard Blunder’ and ‘Dodgy Install', as well as ‘Lost Ladder’ which were all created by Specsavers’ in-house creative agency, The Agency.

The campaign was then planned, bought, and produced by MG OMD and Talon Outdoor’s Creative Solutions team which worked with Global Street Art and Jack Agency.

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Speaking about the install, Jack Agency says: “Should’ve gone to Specsavers’ has to be one of the most iconic slogans in British advertising and has now provided an impressive twenty years of laughs (and brand awareness).”

Speaking about how the project come together, Jack Agency adds: “For Specsavers to celebrate the anniversary, it required something truly special, a creative campaign that would resonate online as much as on the streets, epitomising the years of work that have gone into every landmark advertisement.”

Further Specsavers adverts have been running throughout April on digital out-of-home (DOOH) posters owned by the likes of JCDecaux and Clear Channel, with adverts that mix up words and phrases to throw off passers-by. The OOH installs and DOOH posters all stand out thanks to Specsavers’ well-known white aesthetic and iconic green branding.

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