Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

People

First Scotland-based expert joins mailing board

The Strategic Mailing Partnership (SMP) has welcomed its first ever Scotland-based expert to the board to support the UK’s mailing houses.

Article picture

Munro joins the board’s as the first Scotland-based expert

Isla Munro has more than 15 years’ experience in marketing, commercial insight and new businesses conversion under her belt and currently holds the position of managing director at marketing specialist The Dragonfly Agency.

The Edinburgh-based firm, which issued over 40.5 million items via Royal Mail in 2017 alone, is the only agency in the UK with an agreement with Royal Mail that allows them to access the postal stream at various points.

Munro comments: “I’m really honoured to be part of the SMP. I believe in mail, I believe in post. There is something exciting about receiving mail. It has the power to make people feel good and so it shouldn’t be a dying breed. It should be celebrated and encouraged.

“Having been involved in many marketing campaigns, there’s no doubt that print plays a vital part in communications and the customer journey. It’s at the heart of our business and we love what Royal Mail and post has been able to do for us and our customers.

I believe in mail, I believe in post. There is something exciting about receiving mail. It has the power to make people feel good and so it shouldn’t be a dying breed

“SMP’s passion for mail and encouraging more to use it was a massive drive to joining the Board and I hope I can get a positive message out there to my peers on both sides of the border to highlight the importance of reinvesting in this medium.”

Supported by the Royal Mail Wholesale, the SMP supports over 150 mailing houses across the country to promote ‘better mail for all.’

Munro joins the SMP board alongside newcomers Ben Snutch of GI Solutions and Michael Gray of Williams Lea Tag.

Judith Donovan CBE, chair of the SMP, adds: “Having members from all over the country is an exciting prospect for the SMP, but we have admittedly been lacking voices from north of the border.

“I’m thrilled that we now have Isla on board to represent Scotland and I hope her appointment will serve to inspire more from the area to join our organisation.”

If you have a news story, email summer@linkpublishing.co.uk or follow us on Twitter to have your say.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

Which sector do you see continuing growth in 2019?

Top Right advert image