Hampshire Flag opens new chapter with Mimaki
Large-format fabric printer Hampshire Flag has invested in a new Mimaki JFX 200-2513 EX UV LED flatbed printer to support its expansion plans.
Print Monthly Consultant Editor
Monday, 24 Jan 2022 08:09 GMT
Staff from Hampshire Flag with the new Mimaki JFX 200-2513 EX UV LED flatbed printer
Purchased from CMYUK, the machine was installed at the Hampshire Flag site to coincide with the company’s 40th anniversary and helped start what it describes as a “new chapter” for the business.
Hampshire Flag says while it will remain focused on its core flag business, it will also seek to take on work in various other areas such as signage and personalised gifts, with the Mimaki investment being supported by the hiring of three new members of staff.
“We’ve always looked at the huge market potential of signage and thought we'd like a piece of it. It’s nothing too different from what we're doing but because of the machinery we have at the moment, our price point for this type of work isn’t competitive enough,” Hampshire Flag sales manager Rod Sessions comments.
“There was no point us doing a signage tender because with our existing kit, we’d be priced out of the market, hence the motivation to purchase the new flatbed.
“We were really comfortable with the JFX 200 – 2513 EX but beyond that with the CMYUK levels of service and how it would respond to our demands going forward. We felt we’d get a great deal of value from CMYUK in the longer term through its support.”
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