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Imprint fill gap in direct mail market

Filling a gap in the market for a software system that focuses on the requirements of the direct mail market, Imprint have developed the Direct Mail Business Control System (BCS).

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The Direct Mail Business Control System from Imprint Business Systems is designed to ensure tight monitoring of the shop floor and changeable costs on individual jobs

The Direct Mail BCS has an estimating module that handles multiple components of differing run lengths such as data handling and processing. It also manages laser and digital print click rates for simplex and duplex personalisation.

“Entering the format to control orders is easy, whether they are produced internally, outworked or supplied by the client. Individually mailing target dates can also be managed all within one order,” says Wayne Beckett, sales and marketing director, Imprint Business Systems.

Entering the format to control orders is easy, whether they are produced internally, outworked or supplied by the client

He continues: “Within the system, the shop floor data capture offers immediate benefits. JMF data can be received through this module, capturing data live in order to access the real costs to a job.”

The Imprint Warehouse system is then designed to track the whereabouts of components related to a mailing and its cells through a barcode location. The result is that campaign components can be located quickly when needed for personalisation, enclosing, or delivery.

Beckett concludes: “Something that is often underestimated in MIS systems is a costing area, but mailing costs are an important item within the Imprint BCS. This is why full control is maintained over costs even when spread across several mailing runs. Any additional costs can be recorded and clearly displayed for clients to approve.”

Imprint says that the new system puts a strong emphasis on monitoring ‘real job costs’, meaning that users can quickly understand the profitability of work throughout its production cycle. 

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