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Imprint ‘ticks all boxes’ for Romax

In order to capitalise on growth opportunities, Romax Marketing has chosen a management information system (MIS) from Imprint-MIS.

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(L to R) Wesley Dowding, operations director, and Robin Sumner, managing director of Romax Marketing

Based in London, Romax Marketing handles every aspect of direct marketing and works with clients such as the Southbank Centre, the BBC, and the NHS.

The company has invested in Imprint’s Direct Mail Business Control System with shop floor data capture.

“We have had our own bespoke MIS for some time now and to be honest we have out grown it”, says managing director, Robin Sumner.

Imprint demonstrated that they can offer us everything to move the business forward

He continues: “Imprint demonstrated that they can offer us everything to move the business forward.

“Additionally, we are looking to fully automate our workflow and as Imprint offer JDF/JMF integration with all our machines including our Xerox presses and Horizon machines it ticked all the boxes for moving the business forward.”

The Direct Mail Business Control System is a dedicated direct mail system with features such as an estimating module for multiple items, shop floor date capture, data handling and processing, and works instructions to make it easier to control direct mail orders.

The software will offer Romax Marketing process and cost efficiencies within the business and also to Romax’s clients, allowing them to become even more competitive in the industry.

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