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Crossmedia

Imprint provides firepower to maintain margins

The director of Imprint-MIS has highlighted a critical issue, which is seeing printers go toe to toe as they slug it out for a slice of the rejuvenated demand for print products like direct mail.

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Having invested £1.4m in recent times to overhaul its hardware and IT infrastructure, Latcham Direct has now implemented Imprint-MIS software

Wayne Beckett has urged the industry to think carefully about their profit margins and the sustainability of winning work at any cost in such a period. 

“In today’s fiercely competitive direct mail market, it is so important to accurately monitor real job costs in order to evaluate a jobs profitability,” says Beckett, who adds: “The Imprint-MIS Business Control System (BCS) does exactly that, by giving users fast and accurate estimating and full cost analysis and reporting across the whole business for every job.”
In today’s fiercely competitive direct mail market, it is so important to accurately monitor real job costs in order to evaluate a jobs profitability

The DM Estimating module within the system was reportedly a key ‘win factor’ for Latcham Direct, which has invested in the full Imprint-MIS BCS. The software can handle multiple items/components of differing run lengths, including data handling and processing, with the ability to split out detailed pricing in a quotation. It also handles laser and digital print click rates for simplex and duplex personalisation.

The system also offers sophisticated Shop Floor Data Capture, and where a machine is not JDF enabled, Imprint’s Sentinel Net Machine Monitoring system will capture performance data.

Other key advantages are track and trace functionality, costing functions across multiple runs, stock control, and production planning including scheduling for complete campaigns and multiple cells.


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