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Business

Competitive targets for Direct Colour

After years of loyalty to Heidelberg, Direct Colour has invested in and installed a Komori H-UV Lithrone S29 to stay competitive and profitable in the print industry, as well as aiding the continued growth of the company.

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Mark Attwater and Alan Briggs with the Komori H-UV Lithrone S29 that will keep Direct Colour competitive and profitable

The Chessington-based print firm provides digital, large-format, design, mailing, and specialist finishing services. The four colour B2 press is Direct Colour’s first Komori, and will take over from the firm’s original six colour Heidelberg 74.

Mark Attwater, Direct Colour’s director, comments: “We’ve invested to stay competitive and profitable and, as a fast-growing print and design company, we want to capitalise on our strengths of service and flexibility. Direct Colour has a loyal customer base of print management and instant drying of the H-UV Komori, we can now offer them more creativity on a wider choice of materials and also turn work around to tighter schedules.

“We’re eliminating any need to use machine sealing or spray powder so we deliver print which has a more tactile, more appealing feel and by eliminating the use of alcohol, our print will be more environmentally friendly.”

The managing director explains that the decision to switch from Heidelberg came from watching a demonstration of the Komori. Alan Briggs says: “Our print heritage goes back to 1947 when my father established his letterpress business in Kingston Upon Thames. Virtually throughout my own 50 years in print, I’ve used and owned Heidelberg’s, so we started 2017 expecting to buy an updated, used B2 Heidelberg."

We’ve invested to stay competitive and profitable and, as a fast-growing print and design company, we want to capitalise on our strengths

He continues: “However, we had a demo on a new B2 four colour H-UV equipped Lithrone and this changed our minds. Our run lengths vary from 5,000 but can be over 200, 000 and mostly it’s four colours so the Lithrone’s quick makeready supported by the 16,000 an hour running speed is ideal for our varied types of job. Magazines require multiple plate changes and with fully automated plate changing, this will enable our guys to load plates for the following section while they are running the current set and we’ll be able to turn this type of work around far more efficiently.”

Attwater adds: “We wanted a machine that would future proof Direct Colour. Komori delivered on the lead time and with an excellent overall package and great financial input from Close Brothers, the switch to a new Komori was an easy decision.”

Direct Colour has also decided to expand into further markets with the installation of its new press, as well as a concentration on the future of the firm.

He finishes: “We print for many blue-chip companies, large print managers and other smaller printers. The Lithrone and H-UV curing will ensure the consistency and turnaround speed to give us the confidence to seek out additional business, and we’re looking at developing other markets such as print on plastics and lightweight products for our pharmaceutical clients.

“Our in-house design—Lisa Ghaith Creative is really looking forward to creating progressive artwork for new jobs that capitalise on our Lithrone’s new print capabilities.”



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