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Ice cool partnership between print and sport

The print industry is more associated with firepower rather than the cool, cold ice of hockey rinks. However, the Austrian Ice Hockey Association (ÖEHV) has extended its sponsorship partnership with printers, Saxoprint. The firm has been the official printing partner since 2015, and will continue to support the ÖEHV for at least two more years.

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Saxoprint has already been the official partner of ÖEHV since 2015

The online printing company, which is based in Dresden, Germany, but serves other countries, will have their work and products showcased during live television games whilst the national squad, Team Austria, play at home.

With Austria boasting its position in the top 16 hockey nations after returning in the 2016/17 season, it is also a prime opportunity for the printing firm to gain publicity.

President of the ÖEHV, Gernot Mittendorfer, comments: “Saxoprint has been the official printing partner of the Austrian Ice Hockey Federation for several years, so I am very happy to extend this cooperation. Since the beginning of the partnership, Saxoprint has distinguished itself not only with high-quality printings for the ÖEHV, but also through the realisation of innovative activation measures.

Saxoprint has been the official printing partner of the Austrian Ice Hockey Federation for several years, so I am very happy to extend this cooperation

“One example is the tricot design contest, which attracted a lot of attention in the national and international media landscape. For these reasons, we are looking forward to working with Saxoprint in the coming season.”

Austria have not won a medal in the Olympics, but their highest-placed finish was in fifth at the 1928 Olympics. The side have had slightly more successful results in the World Championships, last winning a bronze medal in 1947. Despite this, this year the team were promoted to division one.

Daniel Ackermann, managing director of Saxoprint, finishes: “We are looking forward to working with ÖEHV. Right from the start, a successful and professional partnership has been established, which provides a recognisable added value for both sides. On this basis, we want to continue the cooperation and are proud to support Austrian ice hockey on this path.”

If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

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