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Business

The bright future of hot foil printing

With the rise of digital printing, and stories of closures and redundancies in the traditional print sector, David Chill, owner of Versatility in Print, says that traditional hot foil printing is now more sought after than ever.

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Versatility in Print has experienced a 92% increase in its hot foil printing business since 2015/16

For the last three years, Versatility in Print has seen an upsurge in customers looking for traditional hot foil printed items with Chill claiming traditional hot foil printed items have never been so in demand since the business began 25 years ago.

According to Chill, the firm has seen a 92% increase in its hot foil printing business since 2015/16 and by specialising it has managed to maintain its turnover.

Chill says: “It may be because most printing companies are chasing the larger jobs, but higher volumes do not always equate to larger profits. At Versatility in Print, we have numerous requests from companies and individuals unable to get quotes from companies who will not touch minimum runs of under 500 or 1000 items.

It may be because most printing companies are chasing the larger jobs, but higher volumes do not always equate to larger profits

“This is often where hot foil printing comes into its own and where good profit margins thrive. I suppose traditional hand-fed table top hot foil machines are not seen as ‘sexy’ and in this day and age where everyone expects you to push a button and ten minutes later the job is complete; but this simply is not what hot foil printing is about.”

Versatility in Print is the agent for Kobo machines – flatbed table top machines which range from a 7 x 4in to 8 x 12in print area. The firm also stocks a range of machines with variable head heights suitable for thicker books and boxes, and the Bookmaster which is an American machine designed for personalisation of leather goods and one-off products.

The firm has been hot foil printing for 25 years

Chill explains: “What a lot of people do not realise is that a hand operated foiling machine can be so adaptable in a small print environment. Most people expect a foiling machine to simply foil print and maybe emboss items, what they are often unaware of is the potential to deboss, crease, and perforate.

“You may chase the larger jobs to fill up your machine time and give you a marginal profit, when right under your nose you are turning away the shorter run work with the much higher profit margin, which can be a great lead into larger volume work,” Chill concludes.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.


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