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HP reaches 100% deforestation goal

In a pledge to support a forest positive future, HP has been working hard in recent years to deliver carbon neutral offerings through its products.

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100% of HP branded paper sold in North America is certified by the Forest Stewardship Council (FSC)

Having reached its goal of 100% deforestation with its HP-branded paper in 2016, the firm is now on track to achieve the same with its paper-based packaging by 2020.

HP’s sustainable solutions include the development of an energy efficient EcoSmart Laser Jet printer and the EcoSmart black toner which has a lower melt temperature to achieve lower energy consumption.

The company has sourced more than 550,000 pounds of ocean-bound plastic for use in its products – the equivalent of more than 12 million plastic bottles that might have otherwise ended up in oceans worldwide.

We are redefining the power of print to create a positive, lasting change for the planet, its people and our communities

As a result, HP customers have reported a 33% annual reduction in carbon emissions, energy consumption, and cost per device with HP’s Managed Print Services.

Speaking after HP’s Reinvent event in Texas, Enrique Lores, president of HP’s Imaging & Printing business says: “We are redefining the power of print to create a positive, lasting change for the planet, its people and our communities.

“HP’s commitment to sustainability guides how we do business and drives the way our printers are designed, made and used. Today at HP Reinvent, we took a step further by pledging to lead the industry in making every page you print sustainable.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.

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