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Business

Colour-in wine labels launched to reduce stress

Australian wine company, Angas & Bremer, has launched a fun campaign which transformed its bottle labels into colouring-in designs, as its consumers looked for stress relief over the pandemic.

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The ‘Colour in the Wine’ campaign encourages customers to colour in the labels whilst enjoying their wine

The firm’s branding usually features monochrome black and white designs, however the ‘Colour in the Wines’ campaign features labels with geometric patterns and designs, for consumers to colour in themselves.

“The concept stemmed from a love for wine and colouring in - amplified during Covid,” Tijana Laganin, marketing and sales at Project Wine, explains.

She adds: “Colouring in and doodling has the ability to relieve stress and induces the same state as meditating. We thought the world needed some colour and stress relief and what better way than over a bottle of wine.”

Colouring has been scientifically proven to reduce anxiety and stress

A study reported by Forbes and conducted by journal, Art Therapy, found that colouring reduced anxiety and improved mindfulness more than other stress relieving activities such as reading a book.

Described as “the adult version of colouring in, with a little more fun” Angas & Bremer is encouraging its customers to share their artwork on social media using the hashtag #colourinthewines.

Big Roar Design is behind the label designs, and global label solution provider, Multi-Color Corporation printed the labels. Established in 1916, MCC Labels operates 80 label producing operations in over 27 countries.

Since the launch of the campaign, artist such as Petar Prodanovic and Tegan Franks have provided artwork for the labels.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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