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New labels encourage refilling of packaging

The On-Pack Recycling Label (OPRL) is a not-for-profit recycling body which developed new labelling for recycling in April.

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The labels hope to encourage consumers to reuse packaging

This month the OPRL has been encouraging customers to ‘refill’ or ‘return’ in conjunction with World Refill Day.

The labels were designed to replace the pre-existing labels which say: ‘widely recycled’, ‘check local recycling’ and ‘not currently recycled’.

OPRL developed new labels which say ‘refill’, ‘recycle’, or ‘do not recycle’ to encourage consumers to reuse packaging.

All major supermarkets and most major suppliers have backed the labels which launched in April. They can be found on food and non-food packaging as long as it is designed so that it can be reused at least 10 times. There must also be refill systems available to 75% of the UK population for a minimum of three years for packaging to qualify for the new OPRL labelling.

Earlier this month, OPRL called on its 650 members as well as businesses and government to support World Refill Day which took place on June 16th.

With so many consumers expressing interest in refillables, the major shift needed to make refill systems successful is within our grasp

Jane Bevis, chair of OPRL says that consumers are asking for help to do the right thing when it comes to reusing and recycling products.

She says: “With so many consumers expressing interest in refillables, the major shift needed to make refill systems successful is within our grasp. But this has to be underpinned by clear and consistent labelling which consumers can trust and readily understand.”

Commenting on the importance of World Refill Day, Jo Morley, head of campaigns at City to Sea adds: “World Refill Day is designed to get the issue of single-use plastic back on the agenda and make it easier for people to access reuse and refill options.

“Whilst we still have a long way to go when it comes to mainstreaming reuse in supermarkets with big brands, it’s great to see the launch of these new labels which makes it easier for consumers to understand what they can refill and will hopefully start to change the way we view and value packaging.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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