Wednesday, 30 Oct 2019 15:37 GMT

Fujifilm praises printed photography

Fujifilm recently partnered with London-based charity, The Mix, to curate a photo exhibition to remind photographers and attendees of the value of printing at a time when moments are increasingly being preserved in the digital world.

The Mix is committed to helping young people through challenging life events such as homelessness, break-ups, money and those struggling with mental health.

Fujifilm public photo exhibitions first emerged in Japan to promote the “value of photography” and the importance of helping to retain memories by printing out photos. This exhibition, the UK’s first, took place in London at the Truman Brewery.

Over the last five months Fujifilm has invited people from across the UK to submit their photos to build up a real picture of what life is like in the UK in 2019. It received over 11,000 submissions.

In 2018, The British Airways commissioned a study with 2000 participants and found that the people’s daily functioning has become largely reliant on technology. An issue mentioned by the majority of participants was the lack of printed photos.

With over one trillion photos taken each year, Fujifilm felt it was important to remind people that printed photographs still have a place in modern society.

With over one trillion photos taken each year, Fujifilm felt it was important to remind people that printed photographs still have a place in modern society

25-year-old Becky Dann is one of The Mix’s ambassadors and first became involved in photography through her father who documented her childhood through photographs.

After noticing the Fujifilm exhibition on social media, she took the opportunity to showcase her activism that focuses on helping other people with scoliosis, a condition which creates curvature in the spine. Her aim was to encourage people with the disability to feel valued and part of a community as well as encouraging all people to feel confident in their bodies.

Visitors to the exhibition were able to print a number of their own photos for free, and get a free professional studio shot taken and printed onsite all courtesy of Fujifilm.
 
The exhibition raised over £25,000 for The Mix to support young people across the U.K.

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