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Trade Comment

Print Market

With wide-format print businesses on the lookout for new areas, Rob Fletcher asks: “What realistic opportunities are there for growth in the promotional print market?”

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Rob Goleniowski, head of sales UK and Ireland, Roland DG EMEA

Profit potential

The personalisation market has a lot of profit potential, particularly since the pandemic, as many consumers have begun to make more purchases online where everything is right at their fingertips. They now expect a far more personalised experience, including the ability to purchase customisable goods.

As a result, the UK personalisation market is set to reach £1bn in 2021, providing lucrative opportunities for businesses that branch to provide personalised goods. What’s more, many businesses can provide personalised items with existing equipment or with an additional, low-investment accessory.

The personalisation market is constantly evolving depending on buyers’ habits, so rather than targeting specific items, newcomers should start with a flexible approach. Businesses should always be prepared to try something different and think outside the box.

Many businesses can provide personalised items with existing equipment or with an additional, low-investment accessory


Our most popular personalisation solution is undoubtedly our benchtop UV printers, the VersaUV LEF/LEF2 range. Although the initial investment may seem significant, these devices can generate a rapid return on investment, and they have been the making of hundreds of personalisation businesses worldwide due to their high-quality output and reliability.

For those short on space or looking for a more entry-level device, our MPX-95 can be used to mark metal items like keyrings and metal pens which can then be sold with a substantial markup. Similarly, the GS-24 cutter or BN-20 printer/cutter can produce a whole catalogue of products from the corner of a workshop.

High demand

Jim Nicol, UK managing director, TheMagicTouch


When investing in any digital technology, there are some factors that must be considered.

Potential buyers need to understand the full range of printable products possible from their investment, actual running cost, warranty cost beyond the first year and, more importantly, feel confident in generating and maintaining sufficient print volumes needed to see a good profit and return on investment.

The market for personalisation in short runs with quick turnaround and value for money has never been in such demand.

TheMagicTouch image transfer solutions offer the ability to produce full-colour imaging onto a vast range of products and applications. Growth sectors over recent years include the workwear market, where all businesses large and small understand the benefit of staff and employees looking professional and branded.

The market for personalisation in short runs with quick turnaround and value for money has never been in such demand


Combine this with the vast range of marketable promotional and business to business gift products makes TheMagicTouch a no risk solution and even more attractive as an investment. 

Commercial printers and sign companies need to offer more products and services to their existing clients which is easy to say, but harder to implement. However, we have proven methods perfected over the years that work, are affordable and effective in generating sales and enhancing the customer experience.

TheMagicTouch can tailor exactly to the needs and expectations of those looking to add value and new revenue from their existing customers.


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