We all know how important primary packaging is in hooking in shoppers but what about the role of secondary and tertiary packaging?
In recent years we have seen operations change their service mix in the pursuit of building stronger relationships with their customers and in the hope of attracting new business.
To remain successful in business long-term, reputation is everything. This raises the question of how to build up a company’s reputation in a world, where the vast majority of research for products and services is now done via the internet. Yes, you can design a beautiful, all singing and dancing website, fill it with information about how great you are, and wait for customers to come—but this will all be for nothing, if you cannot actually match up to the hype.
This issue has now become hugely topical, as
New year, new technology, same old story
It’s cold, it’s damp, and it’s downright miserable— welcome to January in the UK. The nation is currently in the middle of its inevitable Christmas comedown, a time of the year when made up of rubbish weather, festive credit card bills, and broken New Year resolutions.
And yes, while it may not be the most cheery part of the year, I found a few reasons to smile over the last few weeks – all of them, funnily enough, related to print. Ever since my stint as editor of Print Monthly, I’ve looked at print in
