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Print-on-demand platform increases investments

Merchr is enabling customers to launch a free online store through its Merchr Hub

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Head of operations at Merchr, Jack Fox, seated with a range of the company’s printed products

Print-on-demand and merchandise platform, Merchr, has increased its capacity and machinery following a £250,000 investment.

The business, which is based in Middleton, Greater Manchester, has taken delivery of five new machines and has also recruited several new roles within its team.

The new roles include back-end and front-end web developers as well as e-commerce and marketing staff.

Merchr describes itself as a content monetisation platform which gives brands, influencers, entertainers, businesses, and local organisations the chance to create easy-to-access merchandise. 

The company has specifically targeted the likes of YouTubers, podcasters, and artists as well as online companies to keep up to date with modern business requests and trends. 

Products include clothing, hats, towels, blankets, mugs, placemats, phone cases, coasters, bottles, bags, and more. 

Merchr was founded by Martin Varley, a senior executive in the personalised products industry, who backed a team of experienced professionals after securing £350,000 in an oversubscribed pre-seed fundraising round.

Jack Fox, Merchr’s head of operations, says: “Advancements in technology have opened doors to a new era of sustainable merchandise printing. The ability to print retail quality items on demand, without having to order in bulk, not only enhances our commitment to sustainability but also empowers our store owners with more choice and customisation options. 

“We’re excited to embrace our new innovative machinery, as it aligns perfectly with our goal of reducing waste and minimising our environmental footprint while delivering quality products for our users.”

The equipment includes a flatbed printer, a 360-degree cylinder printer for bottles, a 360-degree heat press for hats as well as a Graphtec cutting plotter which produces raised printing with a vinyl finish.

Fox adds: “Customers will benefit from even higher quality printing with varnish finishes and faster turnaround times. For example, it takes only two minutes to full-colour print a water bottle.

“These digital machines are designed and built to integrate with the Merchr ecosystem, enabling ‘cart to print’ in seconds, representing a fundamental advance in the supply chain.”

The new investments and Merchr’s business model represent many current approaches to print and e-commerce as the company is focusing on the sustainable aspect of producing less bulk stock and also focusing on how customers can interact with its online platform.

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