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Fujifilm in-store printing increases 85%

Since launching PHOTO by Fujifilm Kiosk, the company has seen a big surge in photo prints

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Customers of PHOTO are able to print images straight from their smartphone without a long wait time

Fujifilm has announced an 85% increase in the use of its in-store photo printing service - PHOTO by Fujifilm Kiosk.

The service was launched at its flagship House of Photography store in Covent Garden last year where more than 35,000 photos have been printed so far.

Fujifilm has attributed the success to a combination of good kiosk positioning as well as the increased popularity of personalisation and gifting. 

Theo Georghiades, general manager of Imaging Solutions at Fujifilm UK, comments: “We have developed some excellent technology in recent years which makes it easier than ever to access printed photos. 

"The latest data from our House of Photography store proves the value of printed photos and their recent renaissance as customers look to print more photos, offering significant opportunities for retailers to enhance their customer offering. 

The success of the kiosks is a part of Fujifilm’s continued efforts to invest in the UK high street as also demonstrated earlier in the year with its transformation of independent retail partners.

Speaking about the success, Georghiades adds: “When we introduced the PHOTO by Fujifilm Kiosks to the House of Photography, we ensured that they were the first thing people saw when walking through the door. 

“With a user-friendly interface, in addition to in-store customer service support, the kiosks offer an exciting prospect for customers looking for physical copies of their digital images that use the latest and greatest in printing technology.”

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