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Brother makes bid for shares of Roland DG

The planned offer has been criticised as it jeopardises plans for an MBO at Roland DG

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Brother Industries and Roland DG have both developed technologies within the wide-format and garment print markets in recent years

Brother Industries, a producer of machinery and business solutions, has announced plans to acquire the common shares of Roland DG Corporation, a move dubbed as a ‘hostile takeover’ by many in the industry due to pre-existing MBO plans at Roland.

Brother is seeking to commence the Tender Offer in mid-May 2024 with an offer to buy all of the common shares in Roland at ¥5,200 (£27) per share, ¥165 (£0.86) more than a tender offer by XYZ KK (Taiyo Pacific Partners), an offer Roland’s board of directors were in favour of.

In a statement on its website, Roland says: “The company has not received any prior communication from Brother Industries regarding the announcement of the Tender Offer by Brother Industries, and the Tender Offer by Brother Industries has not been approved by the Company’s board of directors.”

Roland has stated it will notify shareholders of its response and opinion after the board of directors and the Special Committee analyse and review the contents of the disclosure documents and other relevant information.

Brother was established in 1908 repairing sewing machines and has since grown to produce a range of technology for use in home, office, and industrial environments.

The company believes there is a strong business kinship between itself and Roland with the two companies having collaborated together since 2019 on their products. 

Previous statements from Brother point out that by owning both printhead and ink technologies Roland could benefit as a subsidiary, but the deal would also cut manufacturing costs and streamline sales.  

Roland has rejected previous offers from Brother since January 2024 but now must consider the offer due to it potentially being in the best interests of its shareholders. 

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