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Business

Edale extends agent network to Dubai

Flexographic printing and converting solutions provider Edale has extended it agent network to Dubai in the United Arab Emirates, with the appointment of Phoenix Colour Technologies as an exclusive distributor.

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The distribution deal covers the UAE, Pakistan, Saudi Arabia and Qatar

Phoenix, which has been active in the printing and packaging industry for over 15 years, will now distribute Edale technology across the UAE, Pakistan, Saudi Arabia and Qatar.

Edale’s flexographic printing and converting machines are suitable for use across the label and carton packaging sectors.

Darren Pickford, sales director at, Edale, comments: “We are delighted with the appointment of Phoenix Colour Technologies for the Middle East to our growing and market-leading Agent and Distributor network. 

“Our ethos is very much aligned with Phoenix, whose vision is to become the number one trusted partner in their region for providing end to end flexographic state of the art technologies to their customers.

“We have every confidence that our combined efforts will strengthen the brand awareness and growth of flexographic technology and print expertise in this region.”

Afsal Kottal, chief executive of Phoenix Colour Technologies, adds: “We were looking for innovative printing and converting solutions to propose to our customers in the region for meeting their packaging demands and hence decided to start the partnership with Edale after many months of research.”

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