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Business

Brand shake-up at VistaPrint

Cimpress company, VistaPrint, which is a producer of business cards, paper products, and customisable products, has evolved into Vista.

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Business card provider VistaPrint, has announced its evolution into a print and design brand

The new brand encompasses all of Vista’s platforms and services into one parent brand after two years of several strategic moves and investments.

Vista has been an example for several years of the success and surge in personalisation, especially when catering to self-employed individuals and small businesses.

VistaPrint is now a part of Vista’s offerings to customers, becoming the print part of its overall business model which offers businesses a complete create and design outlet. VistaPrint is advertised as offering everything from clothes, brochures, stickers, packaging, and signage.

The new change brings VistaPrint, 99designs by Vista, Vista x Wix, Crello, and Depositphotos under the umbrella of Vista, with Crello becoming VistaCreate.

Vadim Nekhai, vice president of VistaCreate and Depositphotos, says: “Over twenty years ago, VistaPrint invented online design and publishing tools for print marketing materials to empower small businesses to create attractive designs without having to learn complex software.

We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world.

“VistaCreate brings the same simplicity to social media and other forms of digital design and Depositphotos brings a vast library of high-quality imagery, videos and music. We look forward to being part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline.”

Vista’s acquisition of companies like 99designs has meant expanding its design tools to help businesses create logos and websites, especially after its collaboration with Wix.

Robert Keane, founder and chief executive of Vista and its parent company Cimpress, adds: “We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world class social media creative design solution.”

The brand change demonstrates the evolution of personalisation in the industry, and the partnerships taking place in all areas of business.

If you have any news, email david@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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