Able now to provide both hardware from manufacturers such as Agfa, Ricoh, Mimaki, and Fujifilm and media solutions up to 5m in width, the collaboration will allow both brands to offer more to the industry.

Mark Mashiter will remain as managing director of Soyang Europe and Sarah Winterbottom, formerly managing director of Josero will become group sales director for the Soyang/Josero partnership.

Other changes include Loic Delor, former director and owner of Josero becoming operations manager of Josero, and Andrew Simmons, former sales director at Soyang Europe becoming product development director.

On the partnership, Delor describes the buyout as “a match made in heaven”. He says: “Through many years of hard work, we’ve developed Josero into one of the key players within the UK wide format print industry.

“The integration of the Josero business into Soyang Europe makes complete sense; Soyang will drive Josero’s growth plans, while Josero provides Soyang with the diversification and expertise needed for the hardware segment”

Mashiter adds: “From Soyang’s perspective, the acquisition of Josero provides us with a quick and proven entry into the print hardware market.

“We already have a strong reputation with regards to the provision of wide and superwide-format media, and plan to build on this expertise within the hardware space with support from Josero’s specialist team.”

The deal was completed on Friday May 27th with the terms of the deal remaining undisclosed.

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