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Crossmedia

Future completes double acquisition

Specialist media Future plc has completed the acquisitions of digital-only entertainment publisher WhatCulture.com and data insight platform Waive.

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The WhatCulture website has more than three million users

WhatCulture’s website and 11 YouTube channels have three million users and over eight million subscribers, respectively, while Waive provides intelligence on emerging content trends.

Future says the addition of WhatCulture further strengthens its position in video, while the purchase of Waive will extend is Aperture data platform and enhanced data science capabilities.

Zillah Byng-Thorne, chief executive of Future, comments: “We are delighted to welcome both WhatCulture and Waive to Future. 

“We look forward to working with WhatCulture to further diversify our content and revenue streams, and we are particularly excited about the video monetisation expertise and data insight capabilities that WhatCulture and Waive will bring to the group respectively.”

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