Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Environment

IKEA launches new cookbook for scraps

Dedicated to encouraging its customers to live more sustainably, IKEA Canada has released the new IKEA ScrapsBook cookbook, which features recipes made entirely from leftovers.

Article picture

The idea came from a goal to reduce food waste in Canada

According to the Swedish furniture store, approximately 2.2m tonnes of food is wasted in Canada alone. Because of this, IKEA is not only encouraging customers to reduce food waste at home but is doing so at its own restaurants and stores.

Melissa Barbosa, sustainability manager at IKEA Canada explains: “Food is valuable and precious. We believe that everyone in the food chain has a role to play in preventing and reducing food waste.

Food is valuable and precious. We believe that everyone in the food chain has a role to play in preventing and reducing food waste

“By providing new solutions and drawing on the passion of our co-workers and customers, we can help tackle Canada’s food waste challenge.”

The ScrapsBook is the result of a collaborative project with ten North American chefs who have provided the inspiration for the kitchen scraps recipes.

Johanna Andren, head of marketing at IKEA Canada adds: “Seeing how much waste is created in one of the most important rooms in the home, we set out to inspire Canadians by giving food scraps another look and offering new, creative ways to reduce food waste at home.

Ten chefs have created recipes using only food scraps

Only a limited number of hardback books are available with customers given the chance to win one when they sign up to IKEA Family before April 14th, but you can download and print the PDF version of the book through IKEA.ca/Scrapcooking, at home.

In addition to this, starting yesterday (April 11th) every Sunday until May 2nd, a chef will prepare one of their recipes from The ScrapsBook on IKEA Canda’s Instagram stories at 6pm.

If you have any news, please email carys@linkpublishing.co.uk, or join in with the conversation on LinkedIn and Twitter.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.