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That’s a green wrap for Radio Times

Special interest content and platform company Immediate Media Co has announced that its Radio Times magazine will switch from using recyclable polywrap to a paper wrap for all of its subscriber copies.

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The switch will save around 100 tonnes of plastic a year

Immediate says Radio Times’ move to paper wrap marks the conclusion of a comprehensive strategy to switch all titles to paper mailing, in a move that will save around 100 tonnes of plastic a year.

Production teams at Immediate worked with printers Walstead UK and William Gibbons, as well as mailing and fulfilment specialist WestColour and Mail & Marketing Solutions (MAMS) to deliver the wrap, which is fully recyclable in UK kerbside collections.

Alfie Lewis, director of supply chain and licensing at Immediate, with responsibility for the company’s focus on sustainability, says: “With over 270,000 weekly subscribers, Radio Times’ switch to paper mailing is a huge milestone in Immediate’s on-going work to reduce our use of plastic across our portfolio. 

“Given the size of our overall subscriber base, this has been a challenging logistical project working alongside our production partners and I’m delighted we have provided an easily recyclable product for our readers.”

Immediate’s wider green efforts have seen its offices in both London and Bristol go carbon neutral since January by using 100% renewable energy sources and adopting a zero waste to landfill policy. 

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