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Aura Print moves finishing in house with Vivid

West Yorkshire-based commercial printer Aura Print has moved die-cutting in house with the purchase of a VeloBlade Volta 64 digital die-cutting system from Vivid Laminating Technologies.

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Aura Print has been outsourcing close to 100 die-cut jobs a month

The company had been outsourcing close to 100 die-cut jobs a month, and while the quality was not an issue, the turnaround time and added cost to customers hindered each project.

Liam Smith, director of Aura Print, says the switch to in house working will benefit both the business and its wide range of clients.

“The VeloBlade Volta 64 digital die-cutting system was the perfect stepping-stone for Aura Print to be able to offer great quality finishing in-house to our customers,” Smith says.

“With the VeloBlade Volta 64, we can now die-cut over 90% of jobs with faster turnaround times and lower cost for our customers making die-cut business cards more reachable for more customers.

“Additionally, we have also switched to kiss cutting all stickers on the VeloBlade and the system has opened the doors for us to produce bespoke packaging. Which has really come in handy given how much customers are taking us up on custom playing cards.

“We’re now able to produce accompanying playing card boxes all designed to the customers specification. This is something that would’ve been difficult with traditional die cutting but the ability for unlimited prototyping on the VeloBlade, without having to create form after form, all but solved those old problems.”

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