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Industry

Industry prepares for Packaging Innovations 2024

This year’s packaging exhibition will bring together a range of exhibitors and speakers

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Representatives from “powerhouse” brands are up 40% according to organisers

Packaging Innovations & Empack is preparing for its 2024 event which takes place between February 21st and 22nd in Birmingham’s NEC.

The exhibition, organised by Easyfairs, dedicates itself to the world of packaging in one part of the show (Packaging Innovations) and science and logistics in the other (Empack).

Packaging Innovations dedicates itself to packaging, new packaging design (NPD), R&D, marketing, buying, branding, and design, bringing together decision-makers and professionals from across the worlds of packaging and fast-moving consumer goods (FMCG).

The exhibition also features areas dedicated to Contract Pack & Fulfilment, hosted by the British Contract Manufacturers and Packers Association (BCMPA), which looks to connect businesses with outsourcing partners as well as its Foodservice Packaging Zone, conference stages, and VIP Lounge.

Packaging Innovations also plays host to many dedicated events and stages including the Future Trailblazer event which with partners IOM3 Packaging Group and Mercury Search & Selection shine a spotlight on new talent in the industry.

The Innovation & Design Stage will look at the future of packaging while the Supply Chain & Manufacturing Stage will focus on the end-to-end supply chain process as well as labels, print, software systems, and more. 

Issues around sustainability will be covered on the Circular Economy Stage with a headline talk from Emma Bourne OBE, director of Resources and Waste at Defra, covering the company’s attempts to roll out Extended Producer Responsibility (EPR) and other packaging regulations. 

Full implementation of EPR is due in 2025 and many businesses are starting to rethink their packaging ahead of fees next October. Packaging Innovations believes these challenges and innovations have led to an expected 40% increase in visitors.

Packaging Innovations and Empack takes place in Halls 6, 7, and 8 of the NEC in Birmingham

"As new EPR legislation continues to tighten its grip, the news will come as little surprise," comments Naomi Stewart, marketing manager at Easyfairs. "The exhibition, and indeed the entire packaging agenda, has been propelled by the sustainability story for a good number of years.

"But now we're seeing brands transition from the talking and planning stage, to physically doing something about it. It’s likely some of this upturn can be attributed to the realities and practicalities becoming abundantly clear. 

Whether it's assurance they're doing the right thing or inspiration, looking for an overhaul or seeking the final piece in their packaging puzzle, it's fantastic to see them turning to Packaging Innovations once again."

Over 400 exhibitors are preparing to network with brands like Aldi, Asda, Britvic, Boots, Cadburys, Costa Coffee, Heinz, Holland & Barrett, KFC, M&S, Nestle, Sainsbury’s, Tesco, and Unilever.

"We're continuing to register VIP attendees from some of the biggest brands around," adds Stewart, who concludes: "As things stand, hundreds are set to explore the diverse array of suppliers offering a comprehensive range of packaging products and services, spanning from design to cutting-edge primary and secondary packaging, contract packing, e-commerce fulfilment, labelling and printing, and advanced packing and processing technology."

If you’d like to share news or opinions with us feel free to email at news@printmonthly.co.uk or join in with the conversation on Twitter and LinkedIn.

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