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Industry

Fitness first for Kyocera and Keep Attacking

Kyocera Document Solutions UK has announced a new sponsorship initiative with fitness wear brand Keep Attacking.

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Keep Attacking hosts a number of off-road running events

Under the deal, Kyocera will work with Keep Attacking to promote active lifestyles and good mental health, in line with its ‘Kyocera Philosophy’ that focuses on living a healthy, fulfilling and harmonious life.

Keep Attacking offers a range of fitness apparel and also hosts a series of intense off-road running events, drawing in fitness enthusiasts and adventure lovers.

“With Keep Attacking, we have found a partner with values, ethos, and goals that perfectly align with Kyocera’s,” says Rod Tonna-Barthet, president and chief executive at Kyocera Document Solutions UK.

“Fitness apparel is just one aspect of Keep Attacking. Keep Attacking’s emphasis on both physical and mental health really resonated with us when we first began liaising with Brian and his company, so we’re delighted to be on board.”

Brian Wood, the former soldier that founded Keep Attacking and now serves as its chief executive, adds: “Regardless of the goal, we believe that if you keep attacking, anything is possible. Our company is all about helping people to push themselves further in their athletic goals, whether they’re seasoned pros or just starting out on their fitness journeys. 

“Working with Kyocera will enable us to continue inspiring people to embrace healthy lifestyles and make the most of the accompanying physical and mental benefits. With ambitious plans to be one of the top activewear brands, Keep Attacking is on track to be a leading player in the industry.”

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