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Webmart appoints new chief executive officer

Kelly O’Sullivan has been promoted from chief operating officer to her new role

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[L to R] Kelly O’Sullivan and Tom Maskill from Webmart

Sustainable marketing agency, Webmart, has announced changes within its leadership with the promotion of Kelly O’Sullivan and a new role for Tom Maskill.

O’Sullivan has been appointed as chief executive officer, taking over the role from Richard Boon, while Tom Maskill has assumed the new position of chief client officer.

Maskill will oversee the sales, marketing, and strategy functions of the business having previously held the role of sales and sustainability director at Webmart.

O’Sullivan is taking on the role of chief executive officer from Boon who has been with the company for around 18 years, first joining the business as a key account executive in 2007. 

Boon will continue to work with the company in an advisory role alongside his new venture which he says will be announced soon (June 6th).

Boon says: "My career at what is an outstanding business with an exceptional team has been highly rewarding. I am grateful to Simon Biltcliffe, founder of Webmart, for the opportunities over the years and to the team for the support through thick and thin. 

“From pioneering our unique business model to championing responsible business practices, it truly has been a pleasure to represent and lead Webmart over the years. I look forward to taking my next step as an advisor to Webmart.”

In recent years Webmart has continued to champion its in-house talent and push for a more environmentally friendly industry with a number of community and eco projects.

Speaking about his successor, Boon adds: “Having worked closely with Kelly for a number of years since bringing her back to Webmart, I know she will make a brilliant chief executive officer. I am confident that she will bring further success and grow the team.”

“Webmart has always held a special place in my heart,” says O’Sullivan, adding: “It’s where I was introduced to the wonderful world of print and marketing. I have absolutely loved being back and feel very honoured to be able to lead us into the future with an amazing, talented team.”

O’Sullivan started her career at Webmart in 1998 as an account manager before going on to hold prominent roles within print and marketing including head of print and publications at Sainsburys’ for over two decades. 

Founder of Webmart, Simon Biltcliffe, concludes: “These appointments mark a significant step in our journey to be the UK’s most sustainable marketing agency. 

“With Richard’s 18 years of amazing service, we are eternally grateful and delighted to have retained his ongoing strategic input. Together this team will collectively ensure our continued growth and commitment to excellence for all our clients.”

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