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Tradeprint drives sustainability with HP Latex

Tradeprint has five HP latex printers having began working with the technology in September 2022

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By acquiring five HP Latex machines, Tradeprint is able to offer more sustainable services for its customers

Dundee-based Tradeprint has reflected on how its use of HP Latex print technology is aiding its ongoing sustainability commitments.

In September 2022, Tradeprint first began working with HP Latex technology due to constantly looking for new opportunities and ways to improve its sustainability. Following a significant increase in demand for environmentally friendly print, the company decided to invest in not one, but five HP Latex printers.

This decision was made after Tayprint, one of Tradeprint’s main suppliers, liquidated enabling Tradeprint to take ownership of the machines and begin work almost immediately. The acquisition saw Tradeprint take on two HP Latex R2000 flatbed printers, a HP Latex 570 large-format printer, and two HP Latex 3600 large-format printers all of which were installed by reseller Perfect Colours.

Following this, Tradeprint began working with HP directly having brought the use of this technology in-house after experiencing HP Latex through its partners for a number of years.

Due to HP Latex printers running water-based HP Latex inks that are odourless and contain far less volatile organic compounds than other inks, this technology enables Tradeprint to offer more environmentally friendly services to its customers.


Tradeprint has also been able to make use of HP’s cartridge and printhead takeback programme offered through the HP Planet Partners initiative.

Anthony Rowell, customer success director and sustainability lead at Tradeprint says one of the best things about working with HP, and HP Latex in particular, is their approach to greenwashing which he describes as reassuring. 

“We buy into HP Latex’s sustainable approach with the energy efficient devices, water-based odourless inks, and the cartridge takeback scheme,” Rowell says, adding: “HP Latex provides several advantages when you consider sustainability; we don’t need special ventilation on the shop floor, the prints are odourless and there’s no reactive monomer chemistry.

“It’s better for the workforce and meets the increasing requirements of customers who want to be purchasing more responsible print collateral.”

With wide-format Tradeprint’s fastest growing category, the HP Latex printers are also allowing the company to deliver more, quicker. The company is also committed to removing plastics so being able to combine the HP Latex machines with PVC-free substrates is a win-win.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn. 

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