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Industry

A different kind of trade show

Now in its sixth year, the Newtech series of practical workshops is taking place throughout the year across the UK.

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The series of small trade shows throughout the year provides an alternative to larger traditional shows

The series of small-sized trade shows provides a space for visitors to meet with manufacturers within specialised markets and gain insight into how to expand services and revenue streams.

Organised by Coactive Events, the new concept aims to offer an alternative experience to traditional trade exhibitions.

Features described by organisers include only one exhibitor per product, shows in local areas to avoid travelling, a limited number of visitors to reduce crowding and provide sufficient time to talk to businesses in a relaxed environment.

Newtech workshops cover topics such as digital printing, decorative films, finishing, customisation, personalisation, direct-to-garment, engraving and software.

...we are uniquely placed to deliver innovative commercial printing solutions that will deliver results both now and the future

Printbyte is one of the companies taking part in the workshops. The UK distributor for laminator and contactless card reading and printing systems will be available to discuss how printers can combine its products with pre-existing systems and processes – broadening offerings and services.

Phil Turner, director of Printbyte says: “Our experience in the commercial printing marketplace, and our background in digital mean we are uniquely placed to deliver innovative commercial printing solutions that will deliver results both now and the future.”

The distributor will be on-hand to discuss topics such as controlling costs and saving on downtime and how to move into digital plastic card production and digital enhancement.

Phil Turner, director of Printbyte

Joining brands such as Xerox, Konica Minolta, MGI, United Brands of Scandinavia, and Intec, is Perfect Bindery Solutions (PBS).

Drawn to the small size of the trade show series, the bookbinding and finishing firm will provide a series of product demonstration and supplier/customer meeting opportunities.

Steve Giddins of PBS says: “When we learned about the Newtech proposition we immediately recognised the strength of its merits.

“Conventional exhibitions have a place in the marketing mix, but the commitment they demand in terms of time and budget – for exhibitors and visitors alike – does lead you to question what should be their ideal frequency to give a reasonable return on investment.

When we learned about the Newtech proposition we immediately recognised the strength of its merits

“The Newtech format fits a lot better into the modern marketing regime because all parties – suppliers and potential buyers – can prepare the ground in advance through a variety of digital media interactions.

“This means that the physical interface time at a venue close to the customer can move the conversation forward at a meaningful stage.”

Visitors can choose from ten locations across the UK: London North RAF Museum, Northampton Hilton, Swindon Marriott Hotel, London West Harlequins, Edinburgh Novotel, Durham Hardwick Hall Hotel, Manchester Mercure Norton Grange, Nottingham Hilton, London Central BFI Waterloo, and Portsmouth.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation.


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