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New UK and EMEA leadership hires at Xerox

Xerox has announced details of two senior leadership appointments for its UK and Europe, Middle East & Africa (EMEA) business segments.

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Darren Cassidy and Kevin Paterson bring plenty of experience to their new roles

Darren Cassidy has been appointed as managing director for the UK and Ireland and senior vice president for EMEA Enterprise and Global Accounts Operations, while Kevin Paterson has moved to the role as head of Xerox Business Solutions (XBS) and SMB in the UK.

Cassidy has been with Xerox for more than 30 years, serving in a number of roles, including key leadership roles such as head of global supplies and president of the channels group in the US.

Meanwhile, Paterson most recently led the Concept Group, a company owned by Xerox that serves serving the SMB market.

In his new role, he will head up XBS UK, which includes the acquired companies Arena Group, Altodigital, ITEC, and Concept Group, as well oversee the Xerox UK channel business.

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