Family-run Platinum Print says the machine will accelerate its growth plans by improving its offerings for short-run packaging, personalised direct mail and commercial prints.

Offering marketing, design, print, signage and direct mail solutions, Platinum Print specialises in high-value applications, counting the likes of the NHS, Haribo and Cloud Nine among its customers.

The company complemented the purchase of the printer with the HP Indigo 15K Value Pack, which is designed to accompany the 12000 press to help expand its value proposition as a fully-fledged marketing solutions provider.

David Wyvill, managing director of Platinum Print, comments: “We chose to invest in HP Indigo 12000 because of the superior quality and lightning-fast efficiency – and with the 15K Value Pack, we're able to broaden our customer offerings and take on exciting new jobs with confidence.

“The additional software offerings from HP Indigo, like PrintOS, will become a pivotal part of the transition to a digital print set-up at Platinum, and will enable us to become more automated and hands-on when we need to.”

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