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Pandemic sees variable data print demand increase

A study conducted by Domino Printing Sciences in December found that despite the global pandemic, the demand for variable data printing has increased.

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Variable data printing has increased during the pandemic

This is still the case, as pharmaceutical firm Becton Dickinson opts for technology by Domino’s Printing Solutions division to print Covid-19 vaccine packaging.

Domino Printing Sciences cites panic buying in the food, beverage, and pharmaceutical sectors to have contributed heavily to this. In addition to this, the use of barcodes, QR codes, sequential numbers for track and trace and other security purposes all increased.

Gary Peterson, variable data solutions manager for Domino North America also describes e-commerce as having “accelerated by five years” due to Covid-19.

He says: “With people working from home and staying at home, the need to purchase items online has grown dramatically. This e-commerce surge has created an immediate increase for pre-printed barcode labels in the logistics supply chains.”

This e-commerce surge has created an immediate increase for pre-printed barcode labels in the logistics supply chains

According to the report, Domino’s customers have experienced a 40-50% increase in demand for variable data label printing.

Global medical technology company, Becton Dickinson, has chosen to Domino Printing Solutions printing technology on its Covid-19 vaccine syringe packaging.

The firm was selected to provide syringes and needles called Flu+ which are being used to administer the Oxford-AstraZeneca Covid-19 vaccine. 

For the AstraZeneca packaging, Becton Dickinson uses a high-speed Domino K600i inkjet printing technology to digitally print unique codes onto the outer paper packaging of the needles and syringes.

The Domino K600i is being used to print on covid-19 needle packaging

According to Domino Printing Services, Becton Dickinson had experienced printing problems such as “slow and inefficient changeover with multiple stock-keeping units (SKUs)”. The high production printing of packaging for consumables also provides a time-sensitive environment in which stoppages and downtime can cause issues.

Manuel Hernández, business manager of Domino Printing Solutions for Iberia and Latin America explains: “We are delighted that Becton Dickinson chose to integrate the Domino K600i digital inkjet printer into their packaging production line.

“The K600i was capable of meeting their high-quality printing demands and this has resulted in drastically reduced miscoding rejects, with no compromise in print speed, and significantly improved printing costs for Becton Dickinson.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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