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Industry

Personalised soup packaging brightens up lockdown

As the Covid-19 saw many people start working from home, a special packaging initiative was launched by Metsä Board and ready-to-eat food firm Saarioinen.

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The soup packaging featured over 400 Valentine’s Day messages

Coinciding with Valentine’s Day, the special packaging allowed consumers to share their own personal messages on soup packaging which acted as a pick-me-up for many people adapting to working from home.

To put the packaging idea into motion, PackageMedia created an online platform on which consumers could write messages with their name and city. Over 400 Valentine’s Day greetings were written on the site and the greetings were digitally printed on the food packaging and delivered to stores.

Packaging and digital media firm, PackageMedia, helped Saarioinen bring the packaging to life using Metsä Board’s Classic FBB paperboard material.

Digitalisation in the packaging industry is much more than just printing. It can be used to combine the digital and physical worlds in everyday packaging, and is often used in the game industry

Mauri Reinilä, CEO of PackageMedia  says: “Digitalisation in the packaging industry is much more than just printing. It can be used to combine the digital and physical worlds in everyday packaging, and is often used in the game industry.

“Through digitalisation, we are able to harness the full potential of physical packaging more efficiently.”

On why Metsä Board’s paperboard was chosen, Reinilä adds: “It is one of the best paperboards on the market in terms of both appearance and functionality, and it is also a food-safe grade. Good, responsible, and easily recyclable board strengthens the brand.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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