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Environment

Lager packaging removes 100% of plastic

Packaging firm, Graphic Packaging International has helped lager company, Estrella Damm, remove 100% of its plastic shrink wrap packaging.

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The packaging solution is believed to be the first of its kind on the market

Packs of lager and other cans have been linked to shocking images of turtles and other sea life injured and killed by the plastic rings that keep the cans together. These cans are then commonly kept together by tightly packed plastic shrink wrap meaning the only recyclable items are the cans themselves.

To combat this issue, Graphic Packaging designed and produced a round-cornered pack which features a range of opening options for 6-, 12-, and 24-packs of cans.

The design followed a brief from Estrella as part of its commitment to achieve more sustainable packaging in 2021.

The design removes 100% of plastic from the packaging

The design has achieved this goal as it allows the firm to eliminate the equivalent of 99 tonnes of plastic shrink wrap packaging each year.

According to Ana Gonzalez, innovation and design manager at Graphic Packaging there isn’t another packaging solution of this kind on the market. She says: “We have worked closely with Estrella Damm’s team to ensure that the plastic replacement solution created is innovative and strengthens the brand.

The elevated shelf appeal of this solution is the culmination of a long and successful collaboration between Graphic Packaging and Estrella Damm

“The elevated shelf appeal of this solution is the culmination of a long and successful collaboration between Graphic Packaging and Estrella Damm.”

As well as removing the need for plastic, the paperboard itself is made of recyclable materials and is designed to protect the cans from damage.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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