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Industry

Flow Creative to deliver mental health message

Manchester-based brand and animation studio Flow Creative has again partnered with the Mental Health Foundation to support its annual Mental Health Awareness Week campaign.

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‘Nature’ will be the theme for Mental Health Awareness Week 2021

This year’s campaign will run around the theme ‘Nature’, with a focus on making people aware of how nature can have a positive impact on their mental health.

Last year, the initiative generated 1.3 million website visits, 75% higher than in 2020, with Flow having created the brand identity, a range of print and digital content, social graphics, case study films and an animated film.

“Last year’s campaign was one of my all-time favourite Flow jobs, a lovely illustration-led style for a really important cause, and the team did a beautiful job with it,” Flow’s creative director Karl Doran comments.

“We were very excited to work with MHF again this year and can’t wait to see all the hard work come to fruition as the campaign goes live next week.”

Richard Grange, associate director of media and communications at the Mental Health Foundation, adds: “Our partnership with Flow has been incredibly important to the rapid growth of Mental Health Awareness Week. 

“The key to this relationship is that Flow understands who we are, our tone of voice, and critically how we want to take an empowering approach to mental health. The designs they produced captured this instantly.”

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