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Wide-format

Clever print restores 18th century Palace

Wide-format firm, MacroArt, has helped to decorate areas of Blenheim Palace using signage and graphics whilst the Palace State Rooms are being renovated.

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The 18th century Palace has been decorated with clever graphics whilst it’s renovated

In collaboration with design agency, Creative Gravy, MacroArt produced signage, hoardings, wall coverings and fabrics in keeping with the style of the buildings.

Whilst the renovation was taking place, temporary access corridors were installed which MacroArt produced replica wall coverings for.

The firm also produced heat conformable printed vinyl to replicate the Palace’s sandstone exterior which was used to cover traffic bollards. Pillar signage was also produced to prevent damage to stonework.

Mike Hamling, key account manager at MacroArt says: “A site as nationally important as Blenheim Palace warrants and deserves to benefit from the very best that our industry can produce.


MacroArt printed wall graphics in the style of the original corridors which are being renovated

“Our team worked tirelessly to deliver the level of attention to detail required – assessing and adapting even the smallest of elements. From invisible panel joinings and hidden fixings, to exact replicas of existing wallpaper graphics and sandstone facades, everything was considered.”

In order to maintain the style and design of the Palace, the wide-format print products needed to be carefully designed and considered.

Samantha Vaughan, marketing manager at Blenheim Palace has commended MacroArt for its “forensic attention to detail and sympathetic adaptation of the graphics to the unusual environment”.

The 18th century Blenheim Palace is a UNESCO World Heritage Site in Woodstrock, Oxfordshire and is the birthplace of Sir Winston Churchill.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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