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Industry

SMP launches inaugural mailing awards

The Strategic Mail Partnership (SMP) has announced the launch of its inaugural awards, celebrating producers that have achieved outstanding results for their clients.

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Entries for the inaugural SMP Strategic Mail Performance Awards close on July 30th

Open to all SMP members, the SMP Strategic Mail Performance Awards can cover campaigns of all kinds across business mail, advertising mail, door drop or partially addressed mailings. 
Entries close on July 30th and the winners will be announced at the SMP Summit in London on September 30th. 

Up to five Golden Entrepreneur Awards will be up for grabs, with a Platinum Entrepreneur Award for one outstanding entry.

SMP chair Judith Donavon says: “Unlike other awards, we are not looking for clever creative or big ideas on data per se, what we want to see is what you, the mail producers, did that made the difference to a client’s mailing or campaign.
 
“The awards are open to all SMP members, irrespective of size of business, and can be entered for any client, from the local farm shop to a FSTE top 100 company. All that matters is mail performance that you can prove. Size and volume are not important, only evidenced performance.”

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