In his new role, Reid will help to educate users about where pallet wrapping improvements can be made via film and machine optimisation, alternative films or by using new equipment.
Reid will also work with stretch film users to help them understand the importance of having the correct solution in place when it comes to pallet wrapping.
“The recent plastic packaging tax is a real challenge when it comes to stretch film,” Reid says, adding: “I’m working to offer customers alternative solutions which can completely negate the additional cost of the plastic tax, as well as introducing further savings and environmental benefits.
“I can confidently say that nine times out of 10, we can offer a recommendation that is going to offer a cost saving of 20% or more, accompanied by environmental improvements through the reduction of plastic and CO2.
“Given the ever-growing environmental concerns, this is invaluable for users who are seeking to reduce their film consumption.”
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